Nemea is a kinesiology studio located in Barletta, Italy.
The mission was to design a corporate identity that would facilitate the client's approach to physical activity.
The concept of the logo refers to the myth of the first Labour of Hercules, a Greek hero who killed a lion, which tormented the population of the greek city Nemea, just with his own physical strength also known as “Nemean Lion”. The pictogram represents the cave which is the place where the myth happened. The cave also represents the workplace, the place where the customer must be ready to face his torments and defeat them with his own willpower and physics.
The concept of the logo refers to the myth of the first Labour of Hercules, a Greek hero who killed a lion, which tormented the population of the greek city Nemea, just with his own physical strength also known as “Nemean Lion”. The pictogram represents the cave which is the place where the myth happened. The cave also represents the workplace, the place where the customer must be ready to face his torments and defeat them with his own willpower and physics.
